A STUDY ON ATTITUDE TOWARDS ENVIRONMENTAL CONCERN BY THE CUSTOMERS OF ELECTRICAL VEHICLES

The electric vehicle industry has developed along regional lines, with the U.S. market being served by U.S. companies, the Asia/Pacific market dominated by Japan, and West Europe dependent on European models. Exceptions are the Honda EV-Plus, Toyota Elec-RAV4, and Nissan Altra models, made in Japan, and sold in the U.S. mostly in California. By 2007, as commercial-scale production is realized, manufacturers will export outside their regional markets and are likely to globalize production. Environmental pollution is currently a global concern. toxical emission from internal combustion is one of the air pollutants. This study is conducted to find out if the buyers of Electrical vehicle have any environmental concern in mind while making their purchase decision. The data collected is analyzed and the findings of the study confirm that the electric vehicles can become a suitable instrument for a much more sustainable future in the mobility industry.


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