ISO 9001:2015

A STUDY ON INDIVIDUAL'S PERCEPTION TOWARDS BLOCKCHAIN TECHNOLOGY IN FINANCIAL SERVICES

Shivangi Chukkapalli

In the modern era where technology is constantly evolving with each passing day and diversifying to meet the demands of various sectors, Fintech also known as financial technology is bringing about a revolution in the financial sector and challenging the way traditional methods and transactions take place. To get the transactions and other services settled effectively and securely, Blockchain Technology comes in the picture. It is a leading decentralised technology and one of the emerging trends in fintech. Blockchain technology is the backbone of cryptocurrency. It has the potential to restructure the current ways and transform the financial services to a more better version. Blockchain technology eliminates the counterparty risk , is immutable, secure, reduces time and costs. As a result, the current research aims at studying its current role in financial services in India and also importantly knowing the awareness levels and perception of the general public towards Blockchain technology in financial services. The current research takes into consideration "Exploratory Research Design" which is supported by the primary and secondary data collection methods. Around 120 respondents across different age groups were considered as the sample size. A structured questionnaire was designed and administered to the respondents utilising convenience sampling method. It was concluded that more than half of the respondents were aware about the blockchain technology and a majority of respondents were positive that blockchain technology can bring a good change if used in financial services sector. It was found that respondents are concerned about factors like privacy concerns and technical complexity aspects of the technology. Many respondents also had the perception that education and awareness regarding the technology is an important factor to be considered while its adoption in the sector.


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