This investigation investigates the transformative influence of big data technology on accounting practices across a variety of industries. Key insights are revealed through a thorough analysis of the adoption, challenges, and opportunities associated with big data in accounting. The integration of big data analytics with cloud computing applications is examined, emphasizing its contribution to the improvement of decision-making processes. Furthermore, the investigation addresses the ethical implications of utilizing big data in financial reporting and auditing. The findings underscore the necessity of responsible use of big data technology to promote innovation and efficiency in accounting practices, while simultaneously preserving transparency and integrity.