The Marshall McLuhan, a notable communication expert, coined the phrase "Medium is the Message" in 1964. Currently, his hypothesis is proving to be 100% right. Today's scientific era has redefined the utility of communication media in a novel approach. The Internet has made messages more widely distributed and available to all. Villages are no longer villages, but are evolving into global communities. You may now measure the entire world from the comfort of your own home in seconds rather than minutes. In today's global perspective, the entire world is drawing closer together. You may now measure the entire world from the comfort of your own home in seconds rather than minutes. In today's global perspective, the entire world is drawing closer together. Public relations strives for effective communication and contact with the general public. Public relations may be a novel term today, yet it can trace its origins back to the birth of human history. Many new human civilizations were established and given dynamism through the use of public relations. In our country, INDIA, a peek of public relations can be seen in tribal cultures from 5000 years ago. The remnants of the publicity can still be found at Mohanjodaro. (The first city inhabited in the Indus Valley of India) The civilizations of Kalibanga, Kotdiji, Ropar, and Lothal, which date back 4500 years, demonstrate that this country had commercial relations and communication with the people of the Persian Gulf's coastal districts.