In the dynamic landscape of contemporary business, the integration of sustainable practices has become crucial for business corporations aiming to attain a competitive edge. This research investigates the intersection of green marketing with Industry 4.0 and Industry 5.0, exploring how sustainable competitive advantage can be achieved in the context of advanced industrial paradigms. Industry 4.0, characterized by the fusion of digital technologies with physical systems, has revolutionized traditional manufacturing processes, leading to increased efficiency and connectivity. Building upon this foundation, Industry 5.0 emphasizes human-machine collaboration and further integrates technologies such as artificial intelligence and advanced robotics. Within this evolving industrial landscape, green marketing emerges as a potent strategy for organizations to align with societal expectations and distinguish them from competitors. By promoting environmentally friendly products and services, organizations can improve brand reputation and appeal to eco-conscious consumers. The research aims to investigate the efficiency of green marketing strategies in enhancing brand value and market positioning within Industry 4.0 and Industry 5.0 environments. It also seeks to estimate the impact of digital technologies on the implementation and management of green marketing initiatives, as well as examine the challenges and opportunities associated with integrating green marketing practices into advanced industrial frameworks. The study contributes to both academic and practical understanding by shedding light on the synergies between green marketing and advanced industrial paradigms. It offers valuable insights for organizations seeking to leverage sustainable practices for competitive advantage in the era of Industry 4.0 and Industry 5.0. Ultimately, the research underscores the importance of embracing environmental stewardship and leveraging digital innovations to drive sustainable growth in the global marketplace.