Customer satisfaction is a critical measure in marketing, indicating the degree to which a company's offerings meet customer expectations. This research article focuses on investigating and improving customer satisfaction within Bajaj Motors Ltd., a significant player in India's two-wheeler industry. The study aims to evaluate satisfaction levels, collect feedback for enhancements, and explore customer preferences regarding occasional discounts/free gifts. Employing descriptive research methodology, data is gathered through questionnaires distributed to 88 Bajaj Auto Ltd. customers in Bidar. The findings provide insights into customer perceptions of various Bajaj motorcycle models, encompassing performance, reliability, fuel efficiency, comfort, and value for money. While discernible satisfaction trends emerge, caution is warranted due to unspecified sample sizes, the absence of demographic data, and the use of online methodology. Future research should broaden its scope by including representative samples and demographic details to ensure reliability. Recognizing individual preferences and needs is crucial, emphasizing tailored marketing strategies and deeper consumer insights. By addressing limitations through larger sample sizes, demographic insights, and a nuanced understanding of model preferences, Bajaj Motors Ltd. can enhance customer satisfaction and reinforce its brand position in the competitive market landscape.