A STUDY ON INVESTMENT INITIATIVES OF ITC

ITC is a well-known private sector company in India with operations in a number of industries, including agribusiness, hotels, fast-moving consumer products, paperboard and packaging, and information technology. With a net profit of ₹ 18,753.31 crores as of March 31, 2023, the company was acknowledged as one of India's most valuable business organisations, with gross sales amounting to ₹ 69,481 crores. According to a Fortune India and Hay Group survey, ITC is the most admired corporation in India. This research study attempts to explore ITC's social investment initiatives, aiming to assess their impact, effectiveness, and alignment with global sustainability goals. It also examines the impact and effectiveness of ITC's social investment initiatives, evaluating key performance indicators and stakeholder perspectives. Through a comprehensive analysis, it provides insights for enhancing the company's corporate social responsibility strategies in alignment with global sustainability goals.


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