Vocal for local in India, it is not a brand-new idea. Gandhiji pioneered this idea during a time when Indian products were prioritised above British ones in order to preserve India’s economy and morals. The “Vocal for Local” is subsequent widespread slogan to begin amid the Covid-19 outburst. The thought behind this movement, whereas, is not brand-new. It has its origins in the Swadeshi movement, which gained national attention in 1905 during the war for Indian independence. Swadeshi was created and promoted by Mahatma Gandhi and the other outstanding liberation fighters as a means of instilling nationalism and patriotic pride among Indians. In past two years the Covid-19 pandemic was indeed having a previously completely unnoticed impact on global economies. The Indian government has announced and changed many policies to aid in the nation’s response to the pandemic. The Atmanirbhar Bharat Abhiyaan (Self-reliant India campaign) was launched by our PM on May 12, 2020. The vision of the new India that the Honourable Prime Minister Shri Narendra Modi has in mind is the Atmanirbhar Bharat Abhiyaan or Self-Reliant India campaign. Making the nation and its people independent and self-sufficient is the goal. A special economic and comprehensive package of INR 20 lakh crores was declared to combat the Covid-19 pandemic in India. Atmanirbhar Bharat is supported by five pillars: economy, infrastructure, system, vibrant demography and demand. Vocal for Local is an initiative aimed at improving domestic manufacturing and usage, for which government have created numerous strategies like “Make in India, Start-up India, and Digital India.” Vocal for local offers small businesses and domestic industries clear priority. India has a chance to develop into a manufacturing powerhouse and can help to maintain international trade by campaigning for Vocal for Local. The present study overviews the Self-reliant India campaign (Atmanirbhar Bharat Abhiyaan). The study also attempts to assess the role of ‘Vocal for Local’ campaign in the mission of Self-Reliant India.