Within the framework of marketing tactics, this research shows how sales promotion and advertising affect volume of sales. The main objective of the research is to comprehend how various marketing strategies, particularly sales promotion and advertising, affect how well items or services sell. This study aims to analyse the links between advertising spend, sales promotion activities, and sales volume by a thorough examination of body of current literature and empirical data. “Marketers and companies seeking to improve performance of sales and gain a winning advantage in the marketplace will find great value in the study's conclusions, which offer insightful guidance”. To sum up, the effect that sales promotion and advertising have on revenue turnover highlights the critical role that marketing tactics play in achieving corporate success. Through the efficient application of these instruments, businesses may augment their brand awareness, incite customer demand, and ultimately augment revenues, resulting in long-term expansion and competition within the industry.