Tourism is one of the most important sectors of the Indian economy. The rich cultural heritage, vibrant festivals, and stunning natural beauty attract tourists. Tourism has a significant impact on the economic development of the State. Rajasthan is one of the most popular tourist destinations in India. In Rajasthan, travel and tourism industry has been a remarkable contribution to the SGDP. Not only SGDP, it has always a huge source of foreign exchange earnings and significant contributor to employment generator for the State. Tourism is the third largest employer in Rajasthan, after agriculture and textiles. It provides direct and indirect employment to millions of people in the State. Direct employment is generated in the tourism industry itself, such as in hotels, restaurants, tour operators, and travel agencies. Indirect employment is generated in the sectors that supply goods and services to the tourism industry, such as transportation, construction, and handicrafts.  This paper analysis the impact of tourism sector in Rajasthan economy through in preferences of domestic and foreign tourists.