ROLE OF SOCIAL MEDIA, TRUST AND ADVERTISEMENT ON ONLINE SHOPPING BEHAVIOR FOR THE PEOPLE OF BIHAR

Social media has a significant impact on how and where people shopped online, particularly among younger generations. With improved internet accessibility, people are preferring to do the shopping online. Due to this, researchers in Bihar set out to analyze how factors including social media use, consumer trust and advertisement influence people to do their shopping online. In this study, 207 online shoppers were selected using a simple random sample approach and a non-probability convenient study design. Data were analyzed using SPSS. The study found that there was a considerable impact on e-shopping behavior from advertising, trust, and social media.


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