EMPOWERING RURAL WOMEN ENTREPRENEURSHIP THROUGH DIGITAL TRANSFORMATION

The participation of women work force in business, trade and industries has upgraded the economic health of developing country like India. Rural women entrepreneurship has been recognized as an untapped source of Rural economic growth during the last decade. With the digital technology and innovation, Rural women entrepreneurs are moving away from the traditional business approach to non traditional or digitally advanced approach to business. Digital technological development has provided rural women entrepreneurs with an access to valuable business information and has also enhanced their future endeavors and credibility. Digital technology has been rapidly adopted throughout the pandemic to overcome previously unheard-of economic shocks like the continuing COVID-19 pandemic. The digital literacy of the rural women entrepreneurs has improved their use of digital plastic as e-commerce, digital marketing and digital payment services are a way for expanding customer base and growth of business especially in remote and isolated rural areas. The present paper focuses on parameters of digital transformation to enhance the entrepreneurial skills of rural women and in turn their socio economic empowerment in society.


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