ISO 9001:2015

UNDERSTANDING CONSUMER CONFIDENCE AND ATTITUDES TOWARDS DIGITAL PAYMENTS IN INDIANS

The emergence of digital payments has changed how financial transactions are conducted and affected consumer attitudes, confidence, and behavior. This study investigates the complex relationships between customer attitudes and perceptions of digital payment systems. It explores the elements that influence consumer confidence, such as convenience, security, accessibility, and faith in online payment systems. With the use of both qualitative and quantitative research methods, this study attempts to analyze the complex subtleties of consumer behaviours regarding digital payments. It investigates how customers accept and embrace digital payment methods in relation to socioeconomic issues, legal frameworks, and technological breakthroughs. This study aims to reveal the reasons, worries, and preferences of customers when they trade digitally through surveys, interviews, and data analysis. Furthermore, it seeks to identify barriers inhibiting broader acceptance and strategies to enhance consumer trust and confidence in digital payment.


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