CHALLENGES AND OPPORTUNITIES OF TOURISM IN RAJASTHAN: A COMPREHENSIVE ANALYSIS

The infrastructure, policies, demand drivers, sustainability, and enabling environment of the industry were taken into consideration while assigning scores. India's tourism sector is expanding and has enormous potential to boost the nation's overall economic and social growth in addition to creating jobs and bringing in significant amounts of foreign cash. But a lot of work can be done further to take this industry to newer heights. In order for tourism in India to contribute to the preservation and sustainability of the diversity of the country's natural and cultural settings, ecotourism must be encouraged.


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