ISO 9001:2015

Present Day Trends Of Deposit Mobilisation In Commercial Banks In India

Dr. Ritu Toshniwal

Cultivation of saving habits among public and after that mobilize those funds in various forms of bank deposits like demand and time deposits is deposit mobilization. The present paper is showing the present day trends of deposit mobilization and also the reasons for declining trend of bank deposits. Commercial banks should adopt a three-pronged strategy to sustain growth of deposits against rough and tough competition from other instruments. The banking sector should make efforts to garner from segments of the population which have remained virtually untapped.


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