ISO 9001:2015

DIGITALIZING COMMERCE: EXPLORING THE IMPACT OF TECH IN E-COMMERCE

Miss Yashvi.P. Trivedi

 

                The relentless surge of digital technologies has ushered in a paradigm shift in the commerce landscape, notably within the domain of e-commerce. This research endeavors to conduct a thorough exploration of the all-encompassing impact of technology on the digitalization of commerce. Embracing a meticulous analysis across various technological dimensions, the study aims to unravel the intricate influence on e-commerce, spanning evolving scopes, persistent challenges, and potential future trajectories in the digital age. Delving into the transformative power of technology, our research scrutinizes distinct dimensions such as mobile commerce; artificial intelligence, big data analytics, and emerging technologies like block chain and augmented reality. By dissecting these elements, the paper unveils the redefined user experiences, shifts in consumer behavior, and the transformative potential of these technologies on marketing strategies. In tandem, this study addresses the enduring challenges entwined with the assimilation of digital technologies in e-commerce. Cyber security concerns, navigating regulatory landscapes, preserving user privacy, managing technology integration complexities, and ensuring digital inclusion are intricately examined. By illuminating these challenges, our research seeks to provide actionable insights, fostering resilient practices in the dynamic sphere of digital commerce. Moreover, this research endeavors to cast a visionary gaze into the future, identifying potential trajectories that may reshape the e-commerce landscape. By unveiling emerging trends and innovative technologies, the paper aspires to sketch a roadmap for the future of e-commerce businesses, offering strategic foresight for industry stakeholders. In conclusion, "Digitalizing Commerce: Exploring the Impact of Tech in E-commerce" aspires to be a pivotal resource for academia, industry practitioners, and policymakers alike. By interweaving theoretical insights with practical implications, the study serves as a guiding beacon in the ongoing discourse surrounding the digital transformation of commerce, beckoning towards a future where technology and commerce converge seamlessly.


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