The main purpose of the present research was to study the psychological well-being of college students using Instagram. For this research Dr. S. K. Verma and Shri Amita Verma (1989) and standardized Gujarati translation by Gaurang Vyas (2009) of 'Psychological well-being' research was used. A total sample of 120 students was selected using Instagram from undergraduate and postgraduate students studying at Maharaja Krishnakumarsinhji Bhavnagar University. The data obtained was analyzed by 'F' test. The results show that gender has a significant difference on psychological well-being of students using Instagram (F = 36.10). The effect of type of study level on students' psychological well-being is found to be not significant difference (F = 1.56). The effect of gender and level of study on students' psychological well-being is found to be not significant difference (F = 2.80).