E-commerce is booming in the modern business space. E-commerce means electronic commerce. E-commerce is the sale or purchase of goods or services using the Internet.  Exchange information or money via internet. Important of E-commerce has continuously increased for both consumers and sellers. In short, E-commerce is a modern tool for accelerating the current business practice that has completely changed the traditional business system. The growing of businesses in India is testimony to the fact that with the advent of E-commerce, the business sector has grown in India and new opportunities have emerged.  The Internet has added a huge intrusion into the development of E-commerce, and especially start-ups are increasingly using this option as a differentiated business model. In addition, E-commerce has intensified the business environment and in the current scenario numbers of customers are continuously increased in deal with e-commerce. This exploratory research suggests information on the current state of e-commerce, as well as how to maximize competitive advantage by using the services in e-commerce and how to increase profitability through e-commerce.