The Indian Public Sector Banks have treaded a unique path since their inception. They were born in a competitive regime. After nationalization they faced a totally regulated, non-competitive atmosphere with a social responsibility at their heart. Now they are trudging the path of regulated-competitive regime with the knowledge that nothing less than a strong global competition is likely to face them in the near future. The very lack of experience of a competitive environment seems to have made them forget what exacted of a customer oriented organization. The new buzzword in management is e-CRM. Today, consumers have dramatically more freedom of choice than ever before. A new dimension to customize e marketing in form of e-CRM (Electronic Customer Relationship Management) is new emerging on the Internet. Successful marketers need to go beyond conventional selling and customer contract methods to delight the customer through e-CRM. One can make use of the Internet to easily exchange information with customers, prospects, competitors, suppliers, and complete Strangers anywhere in the world. Companies are now required to collaborate over the Internet in order to meet its customer demand and also to better understand preferences of its end-users and business partners. This paper highlights the findings of a detailed study on CRM of SBBJ bank