Ethics always play an important role in our society for the safeguard of the individual and household consumers. Marketing practices have a major impact on the society both positive as well as negative. Marketing practices adopted by the companies act as a directive tool for the society in guiding them towards the right choice of the product. This paper highlights the some of the ethical practices in the field of marketing. Ethical practices such as: Invasion of Privacy, Stereotyping, Market audience (targeting the vulnerable), Price Wars, Price Collusion, Ethics in Advertising etc.