This study investigates the awareness of investors towards fundamental analysis, a crucial aspect of decision-making in financial markets. Fundamental analysis involves evaluating a security's intrinsic value by analyzing related economic, financial, and qualitative factors. The research aims to assess investors' understanding, perception, and utilization of fundamental analysis techniques in their investment strategies. By employing quantitative methodologies, including surveys, the study seeks to identify the level of knowledge, the extent of application, and the perceived effectiveness of fundamental analysis among investors. The findings of this study can contribute to enhancing investor education programs, refining investment strategies, and improving market efficiency by fostering informed decision-making based on fundamental analysis principles.

KEYWORDS: Investment, Retail Investor, Stock Market, Fundamental Analysis, Financial Market.

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