Online Shopping is a growing area of technology these decades. Establishment of internet stores allow retailers to expand their market and reach consumers, who may not otherwise visit the physical Store. In addition, the convenience of online shopping is the main attraction for the consumers. In present scenario, Indian society can be broadly categorized into three classes based on their income. The richer class purchase high quality, high priced goods and shop at exclusive stores. The lower class, keep struggling to fulfil their necessities Middle class lies between the two classes and wants both necessities as well as luxuries at a reasonable price. During last few years, the National Income and Per Capital Income in India is increasing, resulting in an increase in Personal Income and leading to more shopping of consumer goods by middle class. Companies wish to attract the consumers and hence offer various discounts like seasonal discount, festival discount etc…, such that dearer and luxury goods are becoming affordable for middle class. Hire purchase and credit card payment system is making it more popular.