In the 21st century, technology has been upgraded, and the digital platform is one of the best ways to advertise your product or services. Digital advertising is a route through which an organization can communicate about its product/services, expand its scope and client base, and achieve higher benefits.it is a modern form of advertisement to promote products/services. Internet advertisement is a marketing strategy for promoting a product through which we can grab the target the customer. Through digital advertisement, a marketer can deliver and target the right message to the right person at the right place, time and cost. In this study, we have thoroughly analyzed the perception of digital advertisements toward jewelry products.

KEYWORDS: Jewellery, Digital Advertisement, Perception.