A STUDY ON EVALUATING THE CONSUMERS LIKELINESS TOWARDS STREET FOOD OF KOLKATA CITY

The present study aims to investigate the intricate link that exists between street food options and consumers, which helps create Kolkata's unique culinary identity. Kolkata's street food culture is a unique culinary phenomenon that has grown out of the city's rich history and cosmopolitan atmosphere. The study's primary goal was to examine the motivations behind street food consumption in Kolkata. Six parameters were the subject of inquiries. Structured questionnaire was framed to collect data from the consumers of street food of Kolkata city. Structured questionnaire were framed using Google forms and distributed to respondents using online platforms. Convenience sampling technique were used for the collection of the data. Total of 100 valid responses were found. Descriptive statistics were used for the analysis of the data. The first objective's findings indicate that trying out new flavours and commemorating important occasions rank as Kolkata city's top 2 motives for street food consumption. Examining customer inclination towards popular street food meals in Kolkata was the study's second goal. According to the results of the second goal, the top five street food items are Phuchka, Kathi Rolls, Chili Chicken & Fried Rice, Shingara and Fish Cutlet. Street food dishes which are less liked by consumers are Ghugni Chaat, Khichuri and ChhanarJilpi.

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Keywords: Street Food, Consumers, Likeliness, Kolkata City.


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