THE FUTURE OF SOCIAL MEDIA IN INDIA: A LANDSCAPE OF TRANSFORMATION AND CHALLENGES

India's social media landscape, pulsating with over 462 million active users, stands poised for a transformative odyssey. This paper navigates the uncharted waters of its future, charting key trends like mobile-first dominance, regional language resurgence, and immersive tech integration. Short-form video reigns supreme, while concerns around privacy and digital divide loom large. We grapple with the thorny issues of misinformation, regulation, and economic opportunities, advocating for a future where responsible innovation flourishes alongside inclusive access and empowered voices. This journey demands a collaborative spirit, weaving together the threads of policy, platform development, and user engagement to craft a tapestry of social media that enriches, empowers, and reflects the vibrant diversity of India.

 

Keywords: Social Media, Trends, Short-Form Video, Immersive Tech, Privacy, Data Security, Misinformation, Regional Language Interfaces, Content Creation Tools, Targeted Advertising, Mobile-First, Digital Divide, Fake News, Online Addiction.


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