Internet has changed the existing structure and process of markets, commerce and proved a useful tool in the development of mankind. Internet has paved the path for business activities based on internet referred as electronic commerce or E-Commerce. In comparison to traditional stores, the online shopping has many good characteristics such as it is convenient, it is time saving, it provides more varieties and more important that it doesn’t require travel to retail stores (Maddox et. al., 2012).

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Keywords: Buying Behaviour, Middle-Class, e-Commerce, Retail Stores, Internet.