The increasing global concern over environmental sustainability and the need to reduce greenhouse gas emissions has driven the rapid development and adoption of electric vehicles (E-Vehicles) worldwide. India, in particular, has seen a surge in the interest and production of E-Vehicles in recent years, with Delhi -NCR being one of the major metropolitan regions witnessing this transformation. This thesis aims to investigate the Perception and Attitude of Consumers towards E-Vehicles in NCR, with a focus on understanding consumer awareness, attitudes, and the impact of various factors influencing their perception and purchasing intentions. The study begins by providing an overview of the current state of the automobile industry in Delhi-NCR, highlighting the growing environmental concerns and the need for sustainable transportation alternatives. The research objectives are formulated as:(i) Explore the joint impact of perception factors and consumer awareness on attitudes toward E-Vehicles and analyse the reciprocal relationship between attitudes and purchase intentions. The findings of this study offer valuable insights into the current state of consumer perceptions and attitudes towards E-Vehicles in Delhi-NCR. Additionally, the analysis of government initiatives provides a comprehensive understanding of the policy landscape, which is essential for formulating effective strategies to promote the adoption of sustainable transportation options. The conclusions drawn from this research contribute to the ongoing discourse on the viability and acceptance of E-Vehicles in the Delhi-NCR region. Policymakers, automobile manufacturers, and stakeholders can leverage these findings to devise targeted marketing campaigns, implement appropriate incentives, and develop supportive infrastructures to accelerate the transition to a greener and more sustainable transportation ecosystem in Delhi-NCR.

KEYWORDS: Electric Vehicles, Consumers, Awareness, Attitude, Perceptions, Government Initiatives, Purchase Intention, Delhi NCR, India.