Today a woman uses her knowledge and wisdom to make decisions. They are financially independent and strive to realize their own worth. This article basically explains how modern marketers create marketing strategies from the three main elements of product, price and communication, using the same good analysis and research on the psychology and behavior of female consumers. Marketers use this information as a guide to create products that meet customers' physical and emotional needs; Set the right price to attract women and then communicate effectively with female customers to build on-going trust. This article attempts to combine business theories with statistical data and concludes that in intense business competition, customer research will be the method to develop business ideas. Statistics speak for themselves and confirm that women win the buyer. Many small business owners are so focused on selling to everyone that they often overlook simple questions that can have a big impact on sales. Compared to the male consumer market, marketing mixes strategies differently for the female consumer, including strategies such as product, design imagery, product copying, packaging, pricing, distribution, advertising, and personal selling.

KEYWORDS: Women, Decisions, Consumer, Marketing Mix, Behavior of Female.