Strategy and Change is to determine appropriate strategic response to changes in the social environment. Strategy pertains as a set of guidelines or principles tomake decision among the feasible choices or condition, while changes to become different to long term development aspects. Social innovation is a process of developing or practicing new strategies and implementing in effective way of solutions to resolve many issues surrounding us. The components they describe the nature of changes in social environment are - Resource, Stability, Complexity, Scarcity and Uncertainty. Self Help Groups or SHGs it represents a unique approach of social innovation and to eradicating the social, environmental, and financial issues. It works for economic empowerment, strategic participations in household and community decision making. It has a various initiative in underutilized or unutilized resources of the society. The social and political dimensions of SHGs are Involved Independently with affinity, trust, participation in community issues and mutual responsible, during the last ten years (FY 2013 to FY 2022) SHGs credit linked has grown at a CAGR of 10.8 %, while credit disbursement grow at a CAGR of 5.7% during same period as per economic survey 2022- 2023. Banks that are the part of Self-Help Groups programmes like: NABARD, Bank of Baroda, Canara Bank, Union Bank of India, Dhanalakshmi Bank, HDFC etc. government should initiate to implement various schemes of social-economic development to enhance Knowledge and awareness about rural women health issues, financial security, climate change, organic compost, agriculture etc. My study is based on various aspects of self-Help Groups and Strategic innovative changes of society.

KEYWORDS: Strategy, SHGs, Innovative, Changes, Community.