This research paper presents an in-depth analysis of banking preferences, usage patterns, and emerging trends among respondents in the context of digital banking services. The study uncovers the prevalent dominance of e-banking, showcasing its popularity among users for services like ATM, debit cards, internet banking, and mobile banking. Moreover, it highlights the gradual shift from traditional branch banking towards digital channels, primarily driven by factors of convenience, accessibility, and efficiency. However, a notable gap emerges in the underutilization of e-banking for tax-related services and investments, signaling a need for further exploration and enhancement in these areas. The findings underscore the evolving landscape of banking preferences, emphasizing the growing reliance on e-banking services while advocating for continued innovation to bridge the existing gaps and cater to diverse user needs.

KEYWORDS: Banking Preferences, Usage Patterns, and Trends, e-Banking, Digital Banking.