"In July 2017, India instituted a number of revolutionary tax changes, including the Goods and Services Tax. The primary objective of this reform is to eliminate any potential domino effect by standardizing the country's banking industry and tax system. Its ease of use and straightforward design have been significantly improved throughout the three years after its first launch. Since customers are the most important stakeholders in this process, their approval is critical to the success of these new tax laws along with that of other stakeholders. The purpose of this study was to investigate how the goods and services tax has affected the views of Indian consumers. Data has been gathered from several regions of India using structured questionnaires. Over ninety-five percent of buyers are aware of the Goods and Services Tax (GST), and consumers' feelings about pricing, spending, and consumption after the GST went into effect are highly correlated with their level of education, profession, and geographic region.

KEYWORDS: GST, Customers, Analysis, Awareness, Geographic Region.