This paper deals with the customers’ preference to different product categories in online shopping and factors affecting online shopping in suburban Mumbai region. To identify the dominant factors affecting online shopping of consumers, Garret Ranking technique is applied. Primary data was collected through well-structured questionnaire on ranking scale from 1st rank to 7th rank. The results revealed that in case of Factors affecting online shopping, increased online time is the most important factor scoring 1st rank followed by more time spent indoor and Convenience on 2nd and 3rd rank positions respectively. In case of customers’ preference to different product categories in online shopping, first rank is obtained by Healthcare and medical utilities followed by 2nd rank given to Grocery and 3rd to Food and beverages, the least preferred product to be bought online is Plumbing, Electrician, Salon & Spa services.

KEYWORDS: Garret Technique of Ranking, Factors Affecting Online Shopping, Customers’ Preference in Online Shopping.