In the last 24 months, there has been an extraordinary increase in the total number of investors in the country, witnessing a nearly twofold rise in De-mat accounts from 4.3 crores to 9.65 crores. Additionally, the mutual fund industry has experienced significant growth, leading to a 50% surge in retail investors. This escalation in investor numbers is attributed to the abundance of information accessible on the internet and various social platforms, allowing investors to enhance their knowledge and discernment. The availability of a diverse range of financial products and the convenience of investing facilitated by fintech companies have also contributed to this trend. The principal aim of this research paper is to investigate investors' personalities and attitudes towards investments, exploring their preferences in allocating investments between traditional and modern options. Furthermore, the paper seeks to analyze various types of investors' personalities and behaviors in relation to investments. The outcomes of this study could be advantageous for individual investors looking to enhance their investment decisions and overall returns by gaining a clear understanding of their personality traits. Investors can also assess whether their decisions are influenced by loss aversion behavior, thereby learning to achieve better overall investment returns. Additionally, financial advisors can utilize the study's findings to understand the personality types and behavioral biases of their clients, enabling them to recommend the most suitable investment options available in the Indian financial market.

KEYWORDS: MBTI Test, Explorers, SEBI, Assets Under Management (AUM), Asset Management Company (AMC), Strategizers.