Agricultural marketing is all about marketing practices, market infrastructure, and distribution channel which are adopted by agriculturists to dispose of their marketed surplus at a remunerative price to the customer and to assure a supply of agricultural raw materials at reasonable cost. This study was carried out to to calculate price spread and marketing efficiency in marketing of tomato in Sanganer Tehsil of Jaipur District (Rajasthan). The study included three frequently used marketing channels for marketing of tomato in the study area. The comparative statement based on the observation on channel I, II, and III on a common platform indicates that when there was no involvement of market functionaries in the trading of tomato, producer get higher share approaching nearly 86.62% consumer’s paid price on one side and provided a relief in the part of ultimate consumer whose cured the same quantity of at lesser price (Rs. 721.96) contrary to that involvement of wholesaler in channel - II and channel - III where the share of producer in consumer’s paid price tend to decline up to 70.95% and 56.65%respectively.The marketing efficiency was highest in channel–I (6.47 %) followed by channel–II (2.44 %) and channel–III (1.31 %) This study indicates that efficient marketing involving minimum market functionaries is basic need for securing higher share of farmers (producers) in consumer’s paid price.

KEYWORDS: Agriculture Marketing, Marketing Channels, Producer, Market Beneficiaries, Consumer.