Handlooms form a vital part of the generational legacy of ancestral heritage and exemplify the richness and diversity of Indian culture and the artistry of the weavers. Handloom fabrics are an essential part of the heritage of India and show the richness and diversity of our country and the artistry of the Indian weavers. As an economic activity, the handloom sector occupies a place second only to agriculture. The present study was aimed to analyze the growth and performance of Handloom industry of Rajasthan in Western India. The study concentrates on the implementation of handloom government programmes, products woven, trained weavers and constraints faced. The respondents comprised of all the beneficiaries (500) and senior officials (50) of the two government organizations viz. Rajasthan Rajya Bunkar Sahkari Sangh (RRBSS) and Rajasthan Handloom Development Corporation (RHDC). The primary source data was collected through the semi structured interview schedules and observation method. Secondary data was collected from annual reports and sale statements. The study further suggests improving operational effectiveness, & suitable strategy for sustainability and success of handloom industry.

Keywords: Handloom, Cooperative, Cluster, Rajasthan Rajya Bunkar Sahkari Sangh (RRBSS), Rajasthan Handloom Development Corporation (RHDC).