In light of the paradigm shift that has altered the retail scene, this study investigates the revolutionary effects of online shopping on conventional brick-and-mortar stores. A comprehensive investigation is required to understand the complex dynamics that regulate the cohabitation of traditional brick-and-mortar stores and online marketplaces, since the fast growth of e-commerce has brought forth both advantages and disadvantages. The rise of online purchasing has caused a sea change in the retail industry, which was formerly all about brick-and-mortar stores. Now more than ever before, shoppers have a plethora of options, can complete their purchases with the tap of a button, and experience unmatched ease. While this change is great for shoppers, it has made life difficult for brick-and-mortar stores, who have had to rethink their approaches to adapt to new customer preferences and industry standards. With a multi-faceted approach, this study delves into the intricate dynamics of e-commerce and traditional brick-and-mortar retail. A thorough literature analysis establishes the framework, outlining the development of e-commerce and analyzing its pros and cons. In order to set the stage for the following study, it is essential to understand the difficulties encountered by traditional brick-and-mortar stores, such as decreased customer visits and increased competition. Data analysis is the meat and potatoes of the study; it's there that we'll look for patterns in sales and revenue, customer behavior, operational efficiency, and the effects on employment. The purpose of the study is to identify the characteristics that contribute to the success or failure of online and offline sales by comparing the two. A more comprehensive picture of the tastes influencing the retail scene may be gleaned by comparing consumer actions in-store and online. This study aims to shed light on the elements that might decide the destiny of physical stores in this age of online shopping by providing a comprehensive analysis of the effects of e-commerce on conventional retail. The purpose of this study is to help scholars, politicians, and entrepreneurs understand the modern retail ecosystem better by combining theoretical frameworks with empirical case studies and careful data analysis.

Keywords: E-Commerce, Traditional, Brick-And-Mortar.