GREEN MANAGEMENT- NAVIGATING SUSTAINABILITY IN THE MODERN WORLD

Green management has emerged as a pivotal concept in the 21st century, as organizations worldwide grapple with the urgent need to address environmental concerns and promote sustainability. This abstract explores the multifaceted dimensions of green management, encompassing strategies, practices, and principles aimed at minimizing ecological footprints and fostering responsible corporate citizenship. Green management encompasses several key aspects, including sustainable resource utilization, waste reduction, renewable energy adoption, and eco-friendly product development. It involves the integration of environmental considerations into core business operations, emphasizing long-term viability over short-term gains. Moreover, green management extends beyond compliance with regulations; it champions proactive initiatives that advance ecological stewardship. In this abstract, we delve into the significance of green management for businesses and society at large. We highlight the benefits of adopting sustainable practices, such as cost savings, enhanced brand reputation, and resilience to environmental disruptions. Furthermore, we examine the role of technology and innovation in facilitating green management, as well as the importance of stakeholder engagement in fostering a culture of sustainability. The abstract concludes by emphasizing the imperative for organizations to embrace green management as a fundamental component of their strategic vision. In an era marked by climate change challenges and increasing environmental consciousness, green management serves as a compass guiding enterprises towards a more sustainable and equitable future.

 

Keywords: Green Management, Sustainability, Environmental Stewardship, Sustainable Business Practices, Corporate Responsibility, Eco-Friendly Initiatives, Stakeholder Engagement.


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