ROLE OF SOCIAL MEDIA IN ADDRESSING THE PUBLIC GRIEVANCES: A STUDY ON SELECT TWITTER ACCOUNTS OF GOVERNMENT AGENCIES OF TELANGANA

It has become common to witness the politicians operating a Blue tick Twitter Account tagging and sharing the sensational content with their peers and followers throughout the globe, inspired from whom, the government agencies have also started operating formal Twitter Accounts to share the latest developments of their domains, sometimes also considering the grievances launched by followers and tagged or twitted to such formal accounts to initiate instantaneous action. For example, the Ministry of Municipal; Administration of Telangana took more than one hundred Twitter tags as actionable intelligence and acted upon the same, it shows how Twitter stands different from other social media and became an indispensable digital platform in modern Public Administration. Therefore, an attempt has been made to study the pros and cons of considering formal Twitter Accounts of select government agencies of Telangana as the formidable digital grievance boxes. This paper also attempts to gather the perceptions of stakeholders on following the formal Twitter Accounts of the government agencies of Telangana and also draws a comparative analysis of different social media sources the select agencies with the Twitter Account to offer logical conclusions on its adaptability as the grievance launch pad.

 

Keywords: Twitter, Public Grievances, Telangana.


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