A LITERATURE REVIEW ON NEWS MEDIA CONSUMPTION PRACTICE

One of the most significant pieces of information that the mass media imports is news Nowadays, broadcasting news media has come under pressure due to many factors like the internet, costs, changing consumer behaviour, and changes in the advertising market. The purpose of this study is to know whether online news consumption has complemented or displaced traditional media consumption and to examine the use and gratifications of news media. This paper is based on secondary sources where various research done on news media consumption has been evaluated and summarised. The paper summarise that Print products transmit emotions, information, and also entertainment but if the internet becomes more and more free of charge, then print media will definitely become less valuable. The history of communication tries to teach us that we should not expect media formats to vanish completely, instead that they frequently find unexpected ways to coexist.

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Keywords: Media, Media Dependency, Traditional News Media, Internet News, Use and Gratification.


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