IMPACT OF FINTECH SERVICES ON WOMEN'S FINANCIAL EMPOWERMENT AND INCLUSION IN INDIA

This research paper investigates the impact of Fintech services on women's financial empowerment and inclusion in India. Using a comprehensive survey, we analyze various aspects of financial behaviors, including mobile payment app preferences, perceptions of Fintech services, UPI adoption, and daily financial service usage. Additionally, we examine the presence of Jan Dhan accounts and the motivations driving their adoption. The study assesses the overall impact of Fintech services on women's financial well-being across multiple dimensions, such as investment, privacy, gender discrimination, access to financial advice, awareness of investment options, and financial control. The findings reveal that Fintech services have played a crucial role in positively influencing women's financial lives, encouraging savings and investment, addressing privacy concerns, reducing discrimination, enhancing financial awareness, and empowering women to take control of their financial futures. These results highlight the transformative potential of Fintech services in promoting financial inclusion and empowerment among women in India.

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Keywords: Fintech Services, Women's Financial Empowerment, Financial Inclusion.


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