This study was conducted with the intention of determining the extent to which the COVID-19 epidemic had an impact on social media marketing in India. Very little study has been done on the ways in which a pandemic affects the behavior of consumers. In order to fill this need, exploratory research was carried out to investigate the social media usage patterns of Indian customers. The objective of the study was to examine the ways in which In the years since the onset of the COVID-19 outbreak, the way in which Indian consumers use social media for the purpose of making decisions has undergone significant changes. An investigation into the mean differences in interactions on social media platforms that took place before and after the COVID-19 epidemic was carried out with the help of the Wilcoxon signed-rank test. Based on the findings of the survey, it was discovered that consumers were increasingly utilizing social media as a means of completing research prior to making judgments on their purchases. There is a high probability that the majority of nations are affected by the adverse impacts of social media due to the fact that the COVID-19 epidemic is a worldwide phenomenon.

KEYWORDS: Social Media, Marketing, Consumer.