Emotions are super important when we decide what to buy. They stick with us for a long time, affecting us whenever we think about buying again. Advertisements and colours can make us feel different emotions, making us want to buy something or not. Emotional marketing helps us feel connected to brands personally (Decker, n.d., 2021). Nowadays, with lots of media and platforms, we can see many brands. Emotional marketing shows what a company is all about. We don't just buy the product; we buy how it makes us feel. Emotional marketing makes this feeling stronger. It's all about using emotions in ads to make people notice, remember, and buy stuff. Marketers pay attention to how people feel and use those emotions in their ads. Emotional branding connects a company with our feelings, making us more loyal to it over time. These campaigns help brands get closer to us. They also inspire us to do things. When brands know what excites us, they use those feelings to sell more and make us stick around (Hammond, 2011).

KEYWORDS: Emotional Marketing, Advertisement, Brands, Media, Customer Engagement.