Investing is a crucial component of financial planning, and for retail investors, the choice of investment vehicles is vast and often complex. In recent past, systematic Investment schemes are becoming popular among small investors. This paper focuses on the factors influencing retail investors' inclination towards (SIPs) in mutual funds. SIPs, characterized by consistent and incremental investments, have gained significant traction among global retail investors. This empirical study investigates the multitude of determinants that influence their decision-making, focusing on both extrinsic and intrinsic motivations, demographic attributes, trust in financial institutions, and the evolving role of technology. The paper also incorporates insights from behavioral finance, especially concerning loss aversion and the commitment mechanism. Present paper is attempted to evaluate the perception towards SIP schemes, introduced by MFs Companies in India.

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Keywords: Mutual Funds, SIP, Retail Investors, Financial Institutions, Decision-Making.