For decades, the automobile industry has influenced the world economy dramatically. Since a few years, the automobile industry has been hard at work transforming itself into a technologically advanced industry focused on smart and electrified vehicles and services. The automobile industry has evolved into one of the most important engines of economic prosperity. The automobile industry is a massive industry that includes a wide range of businesses involved in the design, development, manufacture, marketing, and sale of automobiles. Every country's vehicle sector is a significant source of money for the country's economy. This study examines the numerous R&D activities and commercial strategies used by the Indian automobile sector. The impact of R&D investment on these key firm performance metrics will be highlighted in this study, which will be valuable to automobile companies. This could be a useful piece of study for businesses when deciding how to allocate investment funds. For this study researchers using sample of three Automobile Companies for the period of 4 years from 2017-18 to 2020-21. As per the requirement of the research work statistical tools have been used by the researchers. The findings presented that profit before tax (PBT) & Sales has impact on R&D of selected Automobile companies and area where this amount was spent by selected Automobile companies in India.

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Keywords: Automobile Industry, Research & Development, indicators, Profit Before Tax, sales.