Employing a mixed-methods approach, this study delves into the intricate landscape of visitor satisfaction within Wayanad's farm tourism centres. Uncovering distinct patterns in satisfaction across service domains, the research highlights the significance of employee interactions in driving visitor contentment. While agricultural and hospitality services garner moderate satisfaction, travel services present an opportunity for refinement. The study's demographic analysis reveals uniform satisfaction levels across age groups, while gender and nationality introduce nuanced disparities. Female visitors express comparatively lower satisfaction, while varying nationalities exhibit differing levels of contentment. Guided by these insights, the study offers suggestions to elevate visitor satisfaction. Recommendations encompass strategic enhancements in travel services, refining agricultural and hospitality offerings, personalizing experiences for female visitors, and imparting cultural sensitivity training for staff. In conclusion, this study illuminates the multifaceted dynamics of visitor satisfaction in Wayanad's farm tourism centers, emphasizing the need for tailored approaches to optimize the visitor experience. By addressing identified areas for improvement, the region's farm tourism can offer enriched and memorable experiences, resonating with diverse visitor preferences.

KEYWORDS: Farm Tourism, Visitor Satisfaction, Service Quality, Employee Interactions, Travel Services, Agricultural Services.