Consumer is considered as king of the market place. Consumers’ have diverse mind set but their behaviour is dominantly affected by stress full conditions like pandemic. Moreover, commonality can be found by closely observing their buying behaviour. Present study generates qualitative information by analyzing available literature extensively. Study finds major patterns of buying behaviour during COVID as stock piling & panic buying, safety and hygiene priorities, Health and wellness priorities, change spending priorities, support for local businesses, preference for sustainable products, adoption of            e-commerce and online business etc. Towards end study gives managerial implications and suggests adjusting previous marketing efforts with new norms experienced during COVID. The suggestions are offered considering that if buying experiences during COVID were more convenient than they are likely to overtake previous buying behaviour or pattern.

KEYWORDS: Buying Behaviour, COVID, Local Businesses, Sustainable Products, e-Commerce.