The study fills in important knowledge gaps regarding consumers' perceptions of online banking, charts its current progress, and predicts the most likely scenario. In the article, data from a study of Internet banking users and service providers (banks) that provide Internet banking are presented. A functional model is developed for maximizing value for the users, and the banks may decide to strategically implement Internet banking in the future. The study outlines the shortcomings of traditional banking and investigates customer awareness of, usage patterns for, and preferences for Internet banking in comparison to traditional banking. It also highlights the variables that might influence the bank's decision to implement Internet banking. Additionally, it covers the regulatory and oversight issues with online banking. Banks are paying attention to internet banking. Since the late 1990s, parliamentarians, regulators, insurance companies, and securities trading corporations have operated in emerging countries. It is certain that electronic (Internet) banking and payments will advance given the rapid and large rise in electronic commerce. Internet banking has a significant impact on cost savings, revenue growth, and greater customer satisfaction in the industry, according to research, and it may be a useful tool for developing a sound strategy. However, it has brought a number of public policy issues before governmental organizations and banking authorities. It's interesting to note that there is still a lack of systematic and trustworthy information about the reach of Internet banking in India, particularly about what it means for customers and bankers.

KEYWORDS: E-Banking, Benefits, Challenges and Opportunities, Information Technology, India, Customer’s Satisfaction, Income Level.