ANALYSIS OF INVESTOR PREFERENCES TOWARDS MUTUAL FUNDS SCHEMES

Professional management and diversity offered by mutual funds gives little comfort to such small investors. Moreover, different companies offering mutual funds offer a lot of flexibility to these investors. They offer a wide variety of schemes that meet the diverse needs of diverse investors. There are investors who prefer stable income and there are those who are not so much in need of stability and are willing to go for extra risk for higher returns. There are schemes that meet the requirements of these different sorts of investors. Moreover, mutual funds also provide some degree of liquidity to such investors. That is why mutual funds are often considered to be a very attractive investment options by many financial market investors.

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Keywords: Professional Management, Mutual Funds, Small Investors, Stable Income, Liquidity.


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