In an era marked by growing environmental concerns and increasing corporate responsibility, the integration of sustainable practices into business operations has gained significant traction. This research paper proposes a conceptual framework for effective green management, focusing on how businesses can align environmental stewardship with financial success. By examining key principles, strategies, and case studies, this framework aims to provide guidance to organizations seeking to enhance their bottom line while reducing their ecological footprint. The paper draws upon a range of scholarly sources and real-world examples to present a comprehensive and actionable approach to greening the bottom line.

KEYWORDS: Green Management, Sustainability, Business Operations, Environmental Stewardship, Conceptual Framework.