In the evolving world we live in businesses are realizing that environmental sustainability is crucial, for their success. They are understanding the significance of embracing eco practices and initiatives not to protect our planet but also to improve their financial performance strategically. This study, "Green Investments, Blue Returns," aims to investigate the relationship between environmental initiatives and the financial performance of companies, shedding light on the potential returns associated with green investments.

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Keywords: Environmental Sustainability, Eco Practices, Financial Performance, Environmental Initiatives.